I am Chris,

based in London.

As the Lead Senior Digital Designer at XYi Design, I direct the digital execution of film marketing campaigns for XYi Design's primary clients, Paramount and Universal, ensuring seamless delivery across 40+ international markets. My role involves high-level creative approval for all digital assets generated by my team, maintaining quality and campaign consistency. Furthermore, I lead and mentor a team of four (including remote members), focusing on their training, development, and career growth within their roles.

Whilst at Linney Create, my responsibilities spanned the entire digital production lifecycle. This included email design and development, end-to-end full-stack web design and build (leveraging UX/UI expertise), and screen design for Digital Signage. I also delevoped skill in motion design and the creation of HTML Banners using Adobe Animate and Google Web Designer.

Demonstrated initiative by engaging in freelance projects throughout my degree, developing new skills. Highlights include creating a website and logo for the small start-up company DM Footcare, and designing playing kits and communication materials for my university rugby league team.

Having gained a 2:1 in Digital Media Technology, my time at University not only gave me the skills for my career but it was an essential life experience. Here I gained so much knowledge about different areas of design, also introducing me to the coding side allowing my designs to come to life on-line

During my time at The Henley College, I gained a Distinction in BTEC IT Practitioners. This kicked me off on my path to become a designer, as this course involved a wide spectrum of IT skills but the side I particularly enjoyed was the design and animation side which I still love today.